An architecture practice that looks like everyone else’s makes its work harder to remember. For Finn, the identity needed to make the studio’s thinking visible, establish a clearer market position and connect its design approach to the work itself.

The system takes its cues from structural geometry and considered spatial planning. A heavy sans-serif wordmark, a True Cobalt and Bright Snow palette, and a repeating “F” pattern bring the identity together. Rather than relying on familiar architectural clichés, angled terminals cut into the letterforms introduce a subtle reference to rigour and precision. The result is restrained, considered and quietly distinctive.