Identity
Identity
Wilson
Wilson
An exploration of how brand and digital design can help an engineering practice communicate its expertise, distinguish its approach and present its work with greater purpose.
An exploration of how brand and digital design can help an engineering practice communicate its expertise, distinguish its approach and present its work with greater purpose.
OVERVIEW
The visual direction starts from structural discipline and architectural precision. A monochrome palette with Jungle Green accents sits on a modular “W” monogram grid. That framework carries straight into the digital experience, which is built around projects.
High-contrast type and full-bleed imagery frame each technical brief and engineering constraint, so the finished work shows how the firm thinks.
The visual direction starts from structural discipline and architectural precision. A monochrome palette with Jungle Green accents sits on a modular “W” monogram grid. That framework carries straight into the digital experience, which is built around projects.
High-contrast type and full-bleed imagery frame each technical brief and engineering constraint, so the finished work shows how the firm thinks.
DIGITAL PRESENCE
The website carries this direction into a project-led experience, helping visitors understand the practice and assess the relevance of its work.
The aim is to show not just what the practice delivers, but how it approaches its work.
The website carries this direction into a project-led experience, helping visitors understand the practice and assess the relevance of its work.
The aim is to show not just what the practice delivers, but how it approaches its work.
